Many cameras and some telephoto lenses offer a ‘macro’ button or mode. This is rarely the same as true macro photography at 1:1 magnification. Instead, ‘macro’ is simply used as another word for close-up. This is the macro button on a Fuji X30 compact camera.
Macro modes on compact cameras put the lens into a special mode where it can focus closer than usual but only at or near the lens’s minimum focal length – its ‘widest’ setting, in other words – which corresponds to its lowest magnification. You have to get really close to your subject, and the wide angle of view means it can be difficult to arrange an unobtrusive background.